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Posted by on in Icecooldiamonds.com

The stage was set for an even bigger and better Baselworld and having just returned it left me wide-eyed and in awe of some of these incredible brands. Not only due to the amazing array of gems and jewels to be found on display, but also how the booths have been designed to truly reflect the brands values. From the likes of Breitling with their vast wooden paneled stand and giant fish tank as their centerpiece, to Harry Winston, Chanel, Bulgari & Chopard with their huge boutique stands, creating a world within a world.

Baselworld Jewellery Impressions

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Bonhams London sold a rare 5.30ct, fancy deep blue diamond yesterday for $9.5 million (£6.2 million) or $1.8 million per carat to Graff Diamonds. Over four times its pre-sale estimate. The previous record was $1.68 million per carat.

The fancy deep-blue cushion cut diamond is set in a 'Trombino' ring made by Bulgari, the renowned Italian jeweller. The ring was made in 1965. The diamond is mounted horizontally, pave set with briiliant cut diamonds and channel set baguette cut diamonds.

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Petra Diamonds have discovered a rare blue 25.5 carat blue diamond at its famous Cullinan mine in South Africa, that could be worth more than $10 million (£6.5million).

Rare Blue Diamond

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The rare 34.65ct Fancy Intense Pink Cushion Cut Diamond, named the ‘Princie' sold for $39.3million (£25.7million) by an anonymous collector at Christie's New York – making it the most expensive jewel ever sold in the auction houses 200 plus year history.

Princie Diamond

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A gadget designer has created the world's most expensive iPhone 5 from gold, white diamonds and a rare £9million black diamond.

Designer, Stuart Hughes, who develops elite gadgets, created a 24-carat gold & diamond Apple smartphone for an unidentified millionaire who travelled to Liverpool to meet Mr Hughes with a rare 26 carat black diamond that now forms the home button of this handcrafted iPhone 5!

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